A website is only as good as the visitors that it receives. For many companies it's a hard path to find good quality visitors that lead to sales conversions. With the wealth of tools available the process can be made easier by employing specialist SEO company who can help you realise your objectives.
Success is about achieving the right balance. You can achieve this by utilising organic Search Engine Optimisation, creating Google ads and boosted social media posts.
It's a well known fact that companies that consistently employ these techniques
are the ones that are successful.
To become top of Google, your website needs to achieve trust, credibility and authority. This is achieved with a strong SEO strategy. By creating optimised on-page content with on-page SEO and by creating and placing content on authoritative websites throughout the internet with Off-page SEO you can achieve top 10 rankings bringing new visitors to your website.
Your search engine optimisation strategy can be divided into two different categories: on-page SEO and off-page SEO. Both are crucial to the success of an SEO campaign, but they're on completely different sides of the fence when it comes to improving your search engine rankings. To understand the difference between the two, you have to understand, at a basic level, how search engine algorithms work. Let's break it down.
There are two main buckets that search engines look at when evaluating your
site compared to other sites on the web.
On-page SEO
looks at what your site (or your page) is about
Off-page SEO looks at how authoritative and popular your site is around the internet.
Put simply, what you rank for is largely determined by on-page factors, while how high you rank in
the search results is largely determined by off-page factors.